We are pleased to announce the successful acquisition of Ray’s Tire, a family-owned tire dealer and auto repair company that provides commercial and retail services in Appleton and Green Bay, Wisconsin. This strategic move marks a significant milestone in our ongoing commitment to growth.
With two locations in Appleton and Green Bay, Wisconsin, the acquisition of Ray’s Tire gives us a step into a new market—one that “we’ve always talked about doing business in,” said Dave Langerak, Chief Operating Officer of Wonderland Tire. “We’re excited to expand our footprint and can now offer our AcuTread remanufactured tires in the Wisconsin area.”
Ray’s Tire was a nice fit for us in more ways than location. “Ray’s, as a family owned and operated independent tire dealer, is exactly aligned with our business principles," said Dave Langerak. “David Ellis holds to the same values we hold dear as a company. Those values being Family, Value, and Trust concerning our customers, suppliers, and associates.”
This partnership gives us the opportunity to “invest in the training, systems, and new equipment at Ray’s Tire so that current employees can enjoy a long-term future with a proven family-owned company,” said Dave Langerak. “David Ellis plans to continue to work for Wonderland Tire as a manager of the Green Bay location.”
“In making the decision to sell my third-generation family business, one of the most important factors for me was to find a company that had the same type of values,” said David Ellis, former owner of Ray’s Tire. “In Wonderland Tire, I could not have found a better fit. They have shown that they take care of their customers and employees, and I am excited to continue my career working for them.”
We are committed to upholding the same attention to detail, excellent service, and great product offerings that customers have received from Ray’s Tire since 1937. Current customers of Ray’s Tire can expect uninterrupted service and support from the employees they are familiar with during this transition.
Founded in 1937, Ray’s Tire is a family-owned tire and auto repair company serving Appleton and Green Bay, Wisconsin. Their experienced team of professionals provides a full range of services, including brakes, alignments, oil changes, AC repairs, and more. Specializing in passenger vehicles and local commercial fleets, Ray’s Tire is dedicated to delivering reliable solutions and exceptional service.
• Tire Installation
• Tire Repair
• Tire Rotation
• Tire Balancing
• Wheel Alignments
• Brake Repair
• Oil Changes
• AC Repair
• Electrical
• Battery Replacement
• Transmission Repair
We are a family-owned and operated tire company, with retail and commercial locations serving Michigan, Illinois, Indiana, Ohio, Kentucky, Tennessee, and now Wisconsin. We’ve been serving the transportation needs of families and fleets since 1978, ensuring our customers receive the best in tires and mechanical services. At Wonderland, we are committed to providing a level of service beyond what you would expect from your average tire center. From friendly, customer-driven employees to a broad selection of products & services and commitment to innovation, we work hard to be leaders in the industry.
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